Do not stop at including a widget with your latest tweets! Jazz it up! Include a group of tweets, or tweets with a particular hashtag!
On the Endurance Concepts website we included several different versions of a twitter feed. On the sidebar we feature tweets from all of the EC Coaches. On the TeamEC home page we show any tweets with the hashtag #ECBrags, enabling fellow EC athletes to post their accomplishments or the accomplishments of others.
Use features like this to show the world how much other people love your product! Come up with your own hashtag today!